Final cast

Main actress (victim)- Amy Walker
Actor (boyfriend) -Greg Dickinson
Councillor- Charlotte Wilson

Shot by shot breakdown

Our idea, shot by shot

1st shot- mid shot of girl walking towards mike slowly
2nd shot- she is now at mike (close up of her face, she closes her eyes)
3rd shot- do an effect to show that it has gone back in time
4th shot- head on mid shot of the girl laying against the wall (1st line)
5th shot- camera pans around her, then zooms in (2nd line)
6th shot- as camera is zoomed into her face it does a quick flash + changes to his face in same position for a bout a second and a half (3rd line)
7th shot- point of view shot looking down at bruise on her arm (4th line)
8th shot- scene change- side on mid shot of girl talking to councillor, camera slowly pans around to an over the shoulder shot to see girl talking head on (first 2 lines of chorus)
9th shot- quick close up and mid shot flash backs of the attack in b+w (last 2 lines of chorus)
10th shot- scene change- mid shot of girl sat alone on her bed (emotional), the camera zooms into her slowly (1st line on 2nd verse)
11th shot- ends up on a close up of her face
12th shot- still close up of her face, we see her wiping her tears away
13th shot- camera fades into next scene (2nd line of 2nd verse)
14th shot- scene is now back at councillors office (mid shot) both sat opposite each other-can see them talking + expressions. (3rd line)
15th shot- councillor gets up and walks to sit near girl (mid-shot camera pans with her as she goes to sit down) (4th line)
16th shot- slow motion close up of girls face as she realises she needs to leave him (5th line)
17th shot- quick shot (short line) mid shot of girl quickly packing- head on shot (1st line of 2nd chorus)
18th shot- P.O.V shot of her writing leaving note to him (2nd line of 2nd chorus)
19th shot- camera slowly zooms into a close up of her smiling face (3rd line of 2nd chorus)
20th shot- camera is looking up stairs + it watches her as she comes down stairs (mid shot), running past camera and to the front door ( 4th, 5th and 6th line)
21st shot- see from her P.O.V close up of her hand opening the door (7th line of chorus)
22nd shot- switches to his P.O.V on other side of door as she opens it we can see her stood there looking shocked (last line of chorus)
23rd shot- over the shoulder shot (of him) looking at girl, she pushes past him ( 1st, 2nd and 3rd line of chorus)
24th shot- long shot of a bird in the sky (4th line)
25th shot- fades into girl running, camera zooms in to face + she closes her eyes (last line of 3rd verse)
26th shot- close up and she opens her eyes back to performing (last lines)
27th shot- camera zooms out to a mid shot and watches her perform (last lines)


On our shooting day we didn't quite stick too these shots exactly, we altered them slightly and added a few different ones that we though would work well together and overall make a better music video.

A stereotypical music channel & music magazine for our artist

Some typical music channels that would play Sophie pentecost's genre of music would be 4 music, Smash hits and Mtv. The reason that the three listed are likely to play Sophie Pentecosts style music is because they all play a range of styles and genre of music, from the likes of Alexandra Burke to the Kings of Leon. Other Powepop artists such as : Mariah Carey and Leona Lewis tend to be played on various mainstream music channels.

It is hard trying to find a music magazine that specialises in Powepop music. The main music magazine people hear about is Kerrang. On the whole music magazines have a tendency to be more 'rock' based. Afer looking I found a few music magazines that are well known that specialise in 'Powepop' style music.

Music Box: a magazine that reviews a range of music and interview a wide spread group of artists/bands, this is the kind of magazine you would expect to see Sophie Pentecost in.

After having a look at music magazines i can see that their is a widespread range of music magazines available, some specifically aimed at one certain genre of music, whereas others may overlap two or more genres ie: Pop and Rock.

Music channels you would not expect to hear Sophie Pentecoste being played on would be the likes of Kerrang and Scuzz, these music channels are known for being stereotypically 'Indie'/'Emo' style music. Whereas In contrast to this Channel AKA, which was formally known as Channel U is stereotyped as more 'Chavy' and therefore you wouldn't expect to find Sophie Pentecost on their either, the inbetween channels are the likes of '4 music' and the 'MTV channels', which tend to play a variety or music and therefore this is where Sophie Pentecost would fit in. The age contrast in the music channels is also apparent, with music channels such as Magic being mainly aimed at older people whereas channels like Kiss are aimed at teenagers and young adults. Powerpop music appeals to a range of ages, from young teens right the way through to older people. Although probably both sexes listen to powepop, the female audience is probably more dominant as girls happen to have a tendancy to be more into balad style music.

Our questionnaire and questionaire results

A copy of our questionnaire is as follows:

Media Questionnaire

Gender

Male
Female

How old are you?

Under 16
Over 16


1) Do you watch music channels?
_______________


2) Do you watch Power pop videos?
­­­­­­­­­­­­­­_______________

3) What Music channels do you mainly watch? (Put a tick next to the ones you watch most?
­­­­­­­­­­­­­
Smash hits
TMF
4Music
Kiss
Kerrang
Bliss
Other (If other please state) ______________________


4) What do you expect to see in a power pop video? (Please tick)

Narrative
Live performance
Mixture of both

5) How long do you generally watch music channels a day? (Please tick)

6) 0-30 minutes
31-60 minutes
1 hour+

7) Do you buy music magazines?
________________

8) If yes, which one do you mainly buy?
___________________

9) What do you expect to see in a magazine advert for a new music video?
­­­__________________________________________________________________________________________________________

10) What features do you think a digipak should have? _________________________________________________________________________________________________________


The purpose of our questionnaire


The purpose of our questionnaire was too get a jist of what the audience want. By asking them questions such as: what they expect of promotional material, we mainly took notice of the questionnaire results that said they were into powerpop, because they are more likely to give us a clear idea of what is expected of powerpop video's and promotional material.

The results we gathered are as follows:

Sex - Males-5 Females-3
Age- all were over 16
1.) Do you watch music channel? all 8 said yes

2.) do you watch power pop videos? 4 said yes, 4 said no

3.) what music channels do you watch? TMF-6 MTV-24 MUSIC-5 SCUZZ-1 KISS-1 NME-1 KERRANG-3

4.) what do you expect in a music video? narrative-2 live performance-1 both-5

5.) how long do you watch music for? 0-30mins-6 31-60mins-1 1hour +-1

6.)Do you read music mags? yes-3 no-5

7.)Which ones? kerrang-2 Q-1

8.)What do you expect to see in a music advert? colour-3 release date-1 pics of band- 2 band/artist-5 album name-1

9.)What features do you think a digipak should have? DVD of music video-1 booklet-2 poster/pics-6 info-2 lyrics-1 artwork-2 bonus tracks-3

After looking at my results I have more of an idea what we will need to be including and keeping in mind the results when thinking about how we will present the video.

Song analysis

Sophie Pentecost- Strong Enough

1st Verse
She’s left home alone
she is not with her family,
has no one to turn to
Still laid out on the floor
she is on the floor by herself
What were the words that he told her that she was?
he said something cruel to her
The bruises on her arm are just a scratch today
First verse giving an idea of the abuse she is suffering ie: he's verbally and physically abusive to her. and the first part shows how she copes with the pain.

Chorus
She is
not strong enough x3
To get through today
Not strong enough
Not old enough
Not wise enough to just walk away
she doesnt have the strength within herself to be able to get away from him, his abusive behavior had obviously sapped away all the willpower and inner strength she had.


2nd Verse
Now she’s alone,
the tears roll down her cheeks
she’s sad and lonely Her hands are still shaking from shielding her face
Suddenly all alone when she needs someone the most
Then the voice inside her head softly calls her name And says
She's in a state from a post attack and from nowhere shes suddenly got this strength too leave him and be free of the torture he putsd open her.


Chorus
Your strong enough (x3)
To get through today
You’re strong enough
You’re old enough
You’re wise enough To just walk away
Its like her inner strength is talking too her and telling her that she does have the power inside her to leave him.


3rd Verse
Seven years of torture
And its time to fly away
Like a bird, you spread your wings And fly your life away
You do it by
Singing (x3) Your life away
Seven years being mentioned emphasises how long the abuse has being going on, and this explains her lack of strength at the begining of the song, by 'singing her life away' it shows that she is getting freedom through singing.

Song Lyrics-

We emailed Sophie asking her for the mp3 version of 'fix you', but she said that she doesn't own the copyright for it. So it was best if we choose another song, she offered us another song she had wrote herself called 'Strong enough' and she sent us the mp3 version of that.


Sophie Pentecost- Strong Enough


1st Verse

She’s left home alone
Still laid out on the floor
What were the words that he told her that she was?
The bruises on her arm are just a scratch today

Chorus

She is not strong enough, not strong enough, not strong enough
To get through today
Not strong enough
Not old enough
Not wise enough to just walk away

2nd Verse

Now she’s alone, the tears roll down her cheeks
Her hands are still shaking from shielding her face
Suddenly all alone when she needs someone the most
Then the voice inside her head softly calls her name
And says

Chorus

Your strong enough (x3)
To get through today
You’re strong enough
You’re old enough
You’re wise enough
To just walk away

3rd Verse

Seven years of torture
And its time to fly away
Like a bird, you spread your wings
And fly your life away

You do it by
Singing (x3)
Your life away

This was our original song choice however, we we're not able to use it in the end because Sophie did not have copyright rights. But she did offer us another original song called 'Strong Enough'

Song Lyrics- Our video idea

This was our intial idea, before we did some research & found out the actual meaning behind the song (Chris Martin wrote this song about the death of his wife, Gwyneth Paltrow's dad). After finding this out we decided to adapt our idea to a similar one of the actual meaning behind the song. We though in doing this it would be easier to put accross the general message of the lyrics in the video.


Black writing= Lyrics
Red writing= Idea for that particular verse


When you try your best, but you don't succeed
When you get what you want, but not what you need
When you feel so tired, but you can't sleep Stuck in reverse
First verse – Black & white, girl & boy (hugging & acting loved up) close up on girls facial expression.

And the tears come streaming down your face
when you lose something you can't replace
when you love someone but it goes to waste
Could it be worse?
Second verse – Colour, boy & other girl (also hugging & acting loved up)

Lights will guide you home
And ignite your bones
And I will try to fix you
Still boy & other girl together (Colour) until last line (fades into Black & white) shot of his girlfriend, (shows his guilt)

When high up above or down below
When you're too in love to let it go
But if you never try you'll never know
Just what you're worth
(Colour) Girlfriend walks in on them, and says the last three lines, run off crying

Lights will guide you home
And ignite your bones
And I will try to fix you
(Colour) Girlfriend running off & towards end of verse he catches up with her.

Tears stream down your face
when you lose something you cannot replace
Tears stream down your faceAnd I...
(Colour) Grabs the girl, says the second line to her, 3rd line close up of girls face.

Tears stream down your face
I promise you I will learn from my mistakes
Tears stream down your face
And I...
(Colour) First two lines boy is upset, punches wall, then last two we see the boy sat on a park bench on his own

Lights will guide you home
and ignite your bones
and I will try to fix you
Old girlfriend walks past with her new boyfriend and the old boyfriend looks regretful (last line flashback of when he was still with the girl) Flashback in black & white.


Our final idea


When you try your best, but you don't succeed
When you get what you want, but not what you need
When you feel so tired, but you can't sleep
Stuck in reverse
For this verse we will see a panning shot of the mourners room, then we will see the mourner themself in bed, with the picture at the side of the bed & a tear in there eye.

And the tears come streaming down your face
when you lose something you can't replace
when you love someone but it goes to waste
Could it be worse?
See the mourner walk down the grave yard & then stop at the persons grave & start to cry

Lights will guide you home
And ignite your bones
And I will try to fix you
At the grave for the whole of verse, just crying & few quick flashbacks in black & white of the dead person

When high up above or down below
When you're too in love to let it go
But if you never try you'll never know
Just what you're worth


Lights will guide you home
And ignite your bones
And I will try to fix you
See the mourner with a person people comforted (with a family member) who will mouth the words to them.

Tears stream down your face
when you lose something you cannot replace
Tears stream down your face
And I...
Flashback in black & white of the mourner & the person that actually died

Tears stream down your face
I promise you I will learn from my mistakes
Tears stream down your face
And I...
Start to see the mourner getting their life back together ie: Cleaning the dishes, tidying & hoovering

Lights will guide you home
and ignite your bones
and I will try to fix you
Final part see the mourner sat on bench & then for the last two lines see the mourner at the grave, but with a smile on their face


We though it would be better to go with this idea because when the lyrics & video interlink it makes the message of the song come accross better, which in this case is the grieving process of losing a loved one, Although the song itself is about Gwyneth losing her father, we though we'd put our own spin on it by making our video about a girl grieving the loss of her boyfriend.

We decided to email Sophie Pentecost too get her input on the song and ask her for any ideas too forward out video, unfortionately she emailed us back saying she didn't actually have copy rights on the song, however she offered us another song that was of the same nature which she then offered to give us some help with. So after deliberation we decided too use the song Sophie offered us. This makes us a bit behind everyone else in the class, however with the help of Sophie with the lyrics and meaning behind the song we should be caught up in no time.

Analysis of two DVD packs

This is a simple plan of a

Stereotypes & examples of 'Powerpop'

A definition is: Powerpop is pop but with a or some powerfull voices, usually powerpop is a one powerfull voice & therefore powerpop artisits are usually solo artisits. Modern examples of powerpop artists are: Leona Lewis & Mariah Carey. Leona Lewis & Sophie Pentecost are similar artists in the sense that they both have the same kind of style both musically & appearance wise & also they've both done covers of Other bands music. Leona Lewis with 'Run' by Snow Patrol & Sophie Pentecost with Coldplays, 'Fix you'. After looking at stereotypes of Powerpop video's (Faith Hill, There you'll be) (Leona Lewis, Run) & (Steps, The way you make me feel) we came to the conclusion that Powerpop video's tend to have a story to suite the song. Usually powerpop will be a love song either with an upbeat tempo or in balad style. My choices for example are are a mixture. Steps, 'The way you make me feel' is quite uptempo with a clear meaning behind the song, whereas my other two songs are in balad style, most of Leona's music is of the same manner, whereas 'There you'll be' is one of Faith Hill's only songs. Steps is the longest going song choice, over the years Steps were together generally stuck to the same genre of music, with the only variation being the tempo.








Some other Stereotypical Power Pop artists/ bands are:

Analysis of two music video's of the same Genre as my chosen artist

I've already done an anaylsis of one 'PowerPop' video, (Steps - 'The way you make me feel') Unlike my chosen song it's a powerpop song by a Band, rather than the stereptype which is a solo artist with a powerful voice, whereas in this song there are a number of poweful singers. My other two songs are 'Leona Lewis - Run' & 'Faith Hill - There you'll be', I picked Leona Lewis - Run as I though it would be a good choice as like Sophie Pentecost Leona has covered another bands song & therefore by analysing this song, It is something similar to what Would be expected of my music video.

Analysis of 'Run' By Leona Lewis

Link to Video:

Analysis of 'There you'll be' By Faith Hill

Link to video:

This song is from the film 'Pearl Harbour', The video links with the song & therefore many of the images used and ideas behind shots in the music video come from the film, all the charactors, other than Faith that appear in the music video star in the movie. The song begins with a brief musical introduction, this is too set the scene, then as the music starts we see a plan take off and too anyone that has seen the Film the links would immediately be apparent. We then see two little boys watching a plane fly by only by having seen the film would people understand why they are relevant to the story. Through-out the video there are numerous links and by watching the film the viewers understanding and enjoyment of the film is enhanced. The shot then switches to one of the Singer 'Faith Hill' she is sat in what appears to be a barn like surrounding with lots of white sheets, however she is dressed in black, this shows a contrast in colours. Then there is a close up shot of the two men (who appear in the film) looking at each other then hgging. I think this shot is meant to represent when the two have to say goodbye when going off to fight in the film. The immediate shot after this is a close up of the women (in the film) this is too try and give people who havent watched the film an idea of what is going on or more to the point an idea of the characters and their situation in the film. As we come to the chorus there is a long shot that gets closer of Faith Hill (the singer) she is dressed in clothes of the era and the props used ie: The car, aeroplanes and ship also portray the same period in time. There is then another quick shot of the areoplane and then straight back onto a shot of Faith in the car, this then switches to a long shot of Faith against a sky background, this is meant to portray the idea of Faith being like the aeroplane, in the sky. Throughout the video there are quick shot black and white flashbacks that are used to try and portray the idea of what it was meant to have been like in that time period and especially with the war going on. There is then a shot of the leading lady and one of the men cuddling and kissing before she watches his boat off, then we go back to a shot of Faith singing in the car this then fades into a shot of a figure looking into the sunset, I think this shot is meant to represent the end of the mans life (as the sunset is the end of the day). We then see a shot of Faith in front of a united states flag which denotes loyalty to the country and this is also shown by the men going to war. The next shot is of the other man reading a telegram, this starts to give the audience an idea of what the storyline holds. The next shot is of Faith singing once again. We then see an air battle in a number of shots and we see lots of planes being blown up, From looking at these shots it is apparent that somebody will have died. Then the final shots are of Faith singing amongst white curtains, this gives off the impression of heaven and makes the audience wonder if the deceased from the battle are going to end up there, and then the final shot is of the women kissing the first man.

I think that in mixing narrative and performance the video is succesful. Many other powerpop artists mix the two, because in doing so the video is balanced.

Background Information about our chosen artist

Sophie, originally from Winchester, has been involved in music all of her life and is has just completed her third and final year studying music at the University of Chichester, and has recently been accepted to do the Masters degree there studying Music Performance. Sophie first started training classically at the age of 13 when she became a chorister at Winchester Cathedral and is still persuing classical singing along side pop at university. Sophie frequently is hired for events and weddings, singing classical style of music. Since a young age she has appeared in many theatre and musical productions. Sophie writes her own songs and also helps in the production of her own songs and is also a talented pianist which she uses to her advantage in creating her unique sound.

Sophie's music is described as 'Power pop', signed artists that are similar too her are artists such as Leona Lewis & Mariah carey.

Grouping choice & song choice

We were unable to be certain on our group choices before the end of term as we didn't know exactly who was going to be coming back this year. However on the first day back after seeing who was going to be in the class this year, I realised that the person I initially wanted to work with was still doing Media & therefore we decided to still work together. Me and Tara have different stengths & weaknesses so by combining our strengths together we though that we would make a good team. I will be coming up with the ideas, as my strength is creativity and Tara is better at the edititing aspect of the task.










We browsed unsigned.com and at first we found it really difficult to find the kind of song we were looking for (As we said we wanted somthing 'PowerPop') , Then after a while of browsing we finally found Sophie Pentecost. The song we chose was 'Fix you'. "Fix You" is a cover of Coldplay. Sophie and her friend Jon Hunter (on guitar) thought this would be nice to cover as an acoustic with the help of Untapped Talent who mixed the track down. Sophie, as far as genre & image goes could be compared to other artists such as: Leona Lewis.

Analysis of the music video for 'It's The way you make me feel' by Steps

Link to the video:
http://www.last.fm/music/Steps/_/It

The song & video are typical boy and girl love story. The Narrative links well with the events which take place. It is apparent to the audience that the video is set in the olden days in a wealthy setting (with the chadeliere and the ornate staircase) The video starts with a panning shot, this sets the scene, the scenery itself is in the countryside which suggests romance. The scene then skips to what you would assume to be an old country house, the girl in the shot is dressed in white and the sceneary behind is also white, this suggests neutrality. There is then a quick shot of a male, this suggests to the audience that he may be the male in the love story. The shot then switches straight back to her, the rapid shot change suggests interaction between the two. There is then a close up on another girl, this gives off the idea that she may either be involved in this love story or she has her own love problems. As the song reaches the chorus. We see the girl in the cream dress sat at the table with a mysterious male, but as the chrous progresses we see. what appears to be the same man chase the girl dressed in blue up the stairs, we then see the mysterious man peek at the girl dressed in blue through a keyhole, At this point in the storyline it appears that the blonde girl and the dark haired man in the dark suit are actually an item, however they both seem to be interested in different people. (The blonde girl the blonde male & the dark haired man the brunette). The next verse consists of the brunette talking to the man she wants to be with and the blonde also doing this, The lyrics the brunette sings in this verse go. 'Baby cant you see your the one for me, But you belong to another' , this is an example of the narrative linking with the storyline. To conclude the verse the blonde sings 'I dont wanna hurt nobody, but my heart just cant hold back'. By this point it is apparent to the audience that the couple are going to break up and be with the people they actually want to be with. The scene then skips to a shot of a ball of some kind, where everyone is dancing, there is a panning shot to set the scene once again. Everyone at the ball are dancing with the people they want to be dancing with. In the last two choruses there are numerous close ups of the couples dancing, this is to emphasise there new found intamacy with their new partners, The carriage shown half way through the video id effective and links in well with the storyline, Cinderella got to be with her prince Charming in the end even though everything appeared to be against them, just like in this video. The blonde girl in the pink dress contrasts with the other two because she was with the person she wnated to be with all along and therefore didn't really stand out in this video. I think the message of the song is that people should always go with their heart however much the odds may be against it because if people want something enough it will always happen in the end.

Analysis of two CD Covers

This CD cover is 'Locked up' by Akon. I think its fair to say that it is typical of the genre of the artist. The stereotype for male rappers album covers is :

Usually a picture of themself on the cover (sometimes the picture will be of the artist topless)

There is a tendancy for the colours of the background of the cover to be darky colours.

The album cover itself is pretty much straight and to the point, the artist's name, album name and picture are all apparent. On the other hand the typiality of an indie band who be somthing a bit more complex and may have more of a complication to it. The band itself is not always on the cover with this genre of band. Another genre of group that go by the simple idea of a CD cover are popbands, such as: JLS or Girls aloud.

Another typicality of a rappers CD cover is the 'Parental advisory' symbol. This is normally a neccesatty for this genre of music because many rappers produce material that has inapropriate language. Although some indie bands will also have the 'Parental advisory' symbol it is more of a typicality of that of a Rap artist.

The font used for Akon's name is distinctive and therefore once seen people will immediately be associated with the artist. The backgroud of the CD cover blend well with the picture of Akon and the title of the artist and album name also blend, this is effective because it makes the CD cover stand out

Some of Akons single covers are as follows:

This CD cover is the Saturdays, Just from a first glance it is obvious that it is typical of its genre. Numerous pop bands have themselves on the album cover, this is to make it distinctive to themselves & also maybe because pop bands tend to target a younger audience aswell as a mainstream audience and therefore if the band we're to have a complex album cover with no picture of them their younger audience may not realise it is their CD and therefore not buy it, The title to the saturdays album is distinctive with the way 'The Saturdays' is written, it would be apparent to the audience as to the fact that it is actually the saturdays album, At first glance at the album it appeared like something you would excpect from a similar band such as Girls Aloud,

The stereotypical features for a Girl Popbands album cover are as follows:

The girls all dressed in nice clothes, usually co ordinated in what they wear, make up etc. In this instance all the girls are dressed in white top halfs and all different coloured bottoms. They all look well preened, like you would expect from a girlband.

the album cover the saturdays is printed distinctively, with the A's linking into the letter beforehand. Something as simple as this will distinguish the saturdays from just the day saturday.

Two Single covers from the saturdays are as follows:

By comparing these two with The saturdays album cover it is apparent that that saturdays always go by the stereotype expected of them, all three use the tradmark A's accosiated with the saturdays, Also in all threee video's the saturdays are well dressed, this is so the album cover is asthetically pleasing to the audience, maybe to attract a male audience aswell as to make it apparent that it is the saturday's. Also the saturday's are always stand out from the background, as in these cases we're there is a tendancy for the background to be a greyish colour & for the girls to be dressed in brighter colours to make them stand out from the background. To conclude I think that the saturdays go by the stereotpe expected of them as far as layout & style of CD & Album covers goes.

JLS Album cover

This is an album cover and back of an album i designed for JLS, I chose to design it how I did because I though it would suit JLS's style. I went for a black background to try and make the pictures and writing stand out. Typically of a pop band i decided to put a picture of the group on the front, I looked at numerous pictures trying to find the most appealing, I chose the one I did because i though it has two of the distinctive colours in and also it shows the bands togetherness. By making the background black it makes the picture stand out. I did the title in Blue, red, green and yellow. This wasn't just beacause these are all bright eye catching colours, but beacuse they link with the band, all the members of the band are accosiated with a colour, it could be described as their trademark. JLS Hoodies are avaialbe in these colours & therefore I though by using these colours it would make the CD cover distinctive to JLS. I also did the same with the back of the album cover I did the title once again in the distinctive colours, and the background part to to the numerous songs will all be in one of the four colours, and the actual writing itself will be in black, this once again will make the four distinctive colours stand out.

I think the album cover I designed worked well because It was typical of what you would expect from a band such as JLS.

Digipack

A digipak is a style of CD or dvd casing. It is also a registered trademark of AGI Media.

A digipak:

• Is a book style folded disk
• There is no common name for them. so they are just known as Digipaks
• It is the first alternative to a jewel case.

Pro's of the Digipak

• fit promotional material in the digipak
• extra's can be attached
• usually designed to be eye catching
• more design options
• excellent display/ graphics to promote the band/ artist.
• shatter proof
• cheap to produce.

Con's of Digipak

• Expensive to consumer
• plastic teeth & CD holders can easily get broken
• trays can fall off
• Can tear, break or rip.

Pro's of jewel

• less packaging
• cheaper to the consume

Con's of jewel

• can break easily
• old fashioned/ starting to become outdated